OTT about to dethrone multiplexes as India's go-to entertainment option

OTT about to dethrone multiplexes as India’s go-to entertainment option

Your Reason has been Reported to the admin. Federal Reserve Chair Jerome Powell delivered a stark m…
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How an entertainment explosion is driving change, transforming Saudi Arabia – Arab News

DUBAI: Until five years ago, most forms of mass entertainment were frowned upon in Saudi Arabia. No…
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The rapid growth of the entertainment business in today’s mobile world – The Baltic Times

The saying that people want a circus and bread has been famous for centuries. The other side of this statement, i.e., the need for bread in a person’s daily life, is an understandable and common phenomenon – after all, every person needs food. However, the circus has somehow remained more remote, and therefore it is easy to miss the vital role of entertainment in society. In the old days, the rulers organized significant events, celebrations, and spectacles, including gladiators, but today this approach is not trendy. Modern man is comfortable. He has a lot to do and is therefore constantly in a hurry, so he is ready to pay for the convenience of the game and entertainment. If you race through work all day and run around like a squirrel on a bike, the customer no longer wants to do or think about anything later in the evening. Thanks to this, games and environments that offer maximum entertainment with the least possible effort have gained rapid popularity in the entertainment world. At a time when everything costs money, the big question mark however is how to make it convenient and straightforward to pay for the service – the customer cannot fail to do this. In such a situation, modern providers of payment solutions such as Zimpler casino come to the rescue, whose sole purpose is to mediate payment from the customer to the seller with maximum convenience and speed for the customer.  Entertainment has developed enormously in recent decades, especially regarding technology. If the only form of entertainment a few decades ago was going to an event or a club and spending time there, or at best watching a game on TV, now the world of possibilities is limitless. Smartphones have brought the fastest growth in the modernization of entertainment. Now that the phone is no longer a noisy device on the table at home but a convenient, potent device that enables Internet capabilities right in your pocket, the options for entertaining yourself are just as extensive and accessible as people’s imaginations can come up with nowadays. In addition, since playing and spending time on smart devices is highly convenient and private, since you can do it at home and on your device, this is also a combination that attracts many new customers. In addition, a very innovative approach is also the various virtual reality solutions, which have also been made available to everyone these days. Moreover, it has recently become quite affordable, so almost everyone interested can afford it. If it was logical that you had to spend money immediately to get service in the old days, the situation has become the opposite. The entertainment business knows well that honey catches flies better than vinegar, and they successfully apply this in their daily activities. Namely, most forms of entertainment and games are initially free for the customer. However, if you go in there and have fun, the games usually offer extras for faster and more successful results, but you must show your wallet to get them. Giving out free games is a clever tactic because free entertainment attracts customers since they do not have to pay for a game or service. Of course, the customers make so-called micro-spends later when they buy additional services for small amounts, but in the end, the company still receives a significant profit from them. Especially since the final amount collected from micropayments can be many times higher than it would have cost to pay for this game immediately, and in the worst case, it can also end up in a spiral of debt. If it should come to that, it’s worth quickly seeking help from a debt counselor! All in all, entertainment, in general, is a significant business sector with millions of people and vast amounts of money moving around. However, it is also a business that changes over time and follows the trends, so when starting to operate there, you must always keep in mind that you must keep up with innovations and fashion. A subscription to The Baltic Times is a cost-effective way of staying in touch with the latest Baltic news and views enabling you full access from anywhere with an Internet connection. Subscribe Now! The Baltic Times is an independent monthly newspaper that covers latest political, economic, business, and cultural events in Estonia, Latvia and Lithuania. Born of a merger between The Baltic Independent and The Baltic Observer in 1996, The Baltic Times continues to bring objective, comprehensive, and timely information to those with an interest in this rapidly developing area of the Baltic Sea region. Read more… Our news analysis and commentaries provide readers with insight essential to understanding the three Baltic countries and their neighbors. With offices in Tallinn and Vilnius and its headquarters in Riga, The Baltic Times remains the only pan-Baltic English language newspaper offering complete coverage of regional events. Publisher: Gene Zolotarev Editor in chief: Linas Jegelevicius
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